Fashion labels marketing “genderless,” “gender neutral” or “gender inclusive” clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but critics of the trendy category argue the industry is marketing off a social contagion, and could be doing irreparable harm, specifically to minors.
Erin Schmidt, a senior analyst at Coresight Research, a global advisory and research firm specializing in retail and technology, said she noticed a shift in the industry about two to three years ago when there was more discussion around gender identity and pronoun usage in the workplace and in schools.
“I believe that really helped to push the [gender neutral] category forward because it was really then that individuals became aware there were different categories such as non-binary, agender and cisgender, and that individuals related differently to how they were born,” she told Fox News Digital.
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