Earlier this year four small business owners sued Comcast for excluding them from a program that would provide “resources and tools to elevate your business,” such as production and media consulting advice, under a contract that grantees would enter with the broadcast and cable conglomerate. Recipients could be awarded up to $10,000 each under the program’s guidelines.
The reason why the plaintiffs weren’t allowed to participate in the program? They are caucasian.
Comcast’s small business training scholarship is just one of many mega-corporation initiatives that have blossomed following the nationwide rioting over the death of George Floyd, who was kneeled on for several minutes by Minneapolis police officer Derek Chauvin in May 2020. The riots – condoned by Corporate America both subtly and overtly – were followed by tens of millions of dollars in “white-guilt” donations (according to Patrisse Cullors) to Black Lives Matter-themed organizations.
Photo credit: (Ryan Remiorz/The Canadian Press via AP, File)
