Facebook lost about half a million global daily users in the fourth quarter of 2021 compared to the previous quarter, according to the quarterly earnings report of Meta, its parent company. That might not seem like a major drop relative to its under 1.93 billion total daily active users, but it represents a low point for a metrics-driven company whose user base long grew at a rapid pace across its different apps. The statistic shows how Meta has struggled to stay relevant to younger users, many of whom are drawn to competing apps like TikTok. And it places even more pressure on Meta’s big bet on the metaverse — a VR/AR-enabled alternative universe that CEO Mark Zuckerberg sees as the future of the internet — to actually work out.
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