“Aquaman” actor Jason Momoa was the subject of a scathing full-page ad by the Center for Organizational Research and Education (CORE) in USA Today on Thursday for his alleged hypocrisy on the environment.

The ad headline reads “DOES MOMOA CARE ABOUT THE PLANET OR PROFITS?” along with the text: “Jason Momoa’s new movie Slumberland must have him dreaming if he believes canned water will help the planet. He might make money off cans, but the planet will suffer.” The ad directs readers to the website MoronicMomoa.com.

In an exclusive statement to Fox News Digital, Richard Berman, the executive director of CORE, said Momoa has displayed hypocrisy by campaigning against plastic water bottles to promote his own aluminum canned water company despite aluminum production causing more environmental damage than plastic.

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