Makeup Company Ulta Pledges to Abide By Race-Based Sales Quotas
Ulta, a makeup company, has vowed to spend $50 million on diversity initiatives focused only on helping black-owned businesses. The company is one of 28 other businesses that joined the “Fifteen Percent Pledge,” a coalition that requires 15 percent of products sold to be from black-owned businesses. LaToya Williams-Belfort, the executive director behind the pledge, said that the measures will help the industry overcome the “ideologies and systems that we know were all race-based and biased” by setting race-based quotas for companies like Ulta. No word if they are going to pledge to make sure 18 percent of products are sold by Hispanic-owned businesses or 5.7 percent of products will be sold by Asian-owned businesses in an effort to be consistent.
