Airbnb, Marriott, Hilton, and American Airlines were among the dozens of woke companies that condemned Florida lawmakers for passing a bill that would limit discussions of LGBTQ issues that were determined not to be “age-appropriate or developmentally appropriate for students.”
Today, Consumers’ Research launched the Consumers First Initiative, a major “name and shame” campaign against corporations that try to distract attention from their corporate failures by playing woke politics. Consumers’ Research’s initial launch includes an ad buy of well over seven figures with hard-hitting ads critical of American Airlines, Coca-Cola, and Nike for putting woke politics over consumer interests.
Consumers’ Research, a consumer advocacy organization, is pushing back against woke corporations like Nike, Coca-Cola and American Airlines with a million dollar attack ad campaign. They’re also launching a new initiative to hold companies accountable to their customers. The group is blasting Nike’s use of slave labor in China and for failing to pay taxes.
