Unilever Tries to Save Face w/ Sale of Israeli Ben & Jerry’s Unit
Unilever Continues to do Cleanup Following Woke Ice Cream Meltdown.
Unilever Continues to do Cleanup Following Woke Ice Cream Meltdown.
New York state’s mammoth pension fund is pulling $111 million in investments out of the firm that owns Ben & Jerry’s because of the ice cream maker’s boycott of Israel’s occupied territories, The Post has learned.
Ben & Jerry have never been shy about making politics part of their brand. The ice cream makers have made social activism a mainstay of their corporate outlook in recent years, with stunts including the refusal to serve two scoops of the same ice cream flavor in Australia (in support of same-sex marriage) and unveiling an anti-Trump batch flavor called ‘Pecan Resist’ to ‘lick injustice.’ They even found time to involve themselves in little local difficulties across the pond, berating UK home secretary Priti Patel last year for trying to stop migrants from crossing the English Channel in boats.
A New Jersey state treasury official said on Wednesday it is set to divest $182 million in Unilever Plc (ULVR.L) stock and bonds held by its pension funds over the restriction of sales by the consumer giant's Ben & Jerry's ice cream brand in Israeli-occupied Palestinian territories.
After huge backlash to the decision by Ben & Jerry’s parent company, Unilever, to impose a boycott of the Biblical areas of Judea and Samaria in Israel, Ben & Jerry’s franchisees located in major American cities that operate 30 stores with a total of $23.3 million in revenue annually wrote a letter asking Unilever to rescind the boycott, not for any moral reason, but because they were losing money.