Let me start with a story. The first time I visited the Grand Canyon many years ago, I was struck not only by its natural beauty but also by a sign that said, “Please don’t feed the wild animals.” Underneath was an explanation: you shouldn’t feed them because it’s not good for them.
For years, America’s corporate, political, media, and educational leaders have urged businesses to weigh in on political issues. However, this strategy often backfires, as we saw when National Basketball Association commissioner Adam Silver banned social justice promotion on the court after the 2020 season—saying he was responding to customers—and when Chick-fil-A faced liberal distrust and conservative anger when it stopped donating to the Salvation Army.
