Judea

After huge backlash to the decision by Ben & Jerry’s parent company, Unilever, to impose a boycott of the Biblical areas of Judea and Samaria in Israel, Ben & Jerry’s franchisees located in major American cities that operate 30 stores with a total of $23.3 million in revenue annually wrote a letter asking Unilever to rescind the boycott, not for any moral reason, but because they were losing money.