A new poll by the nonprofit Color Us United and Rasmussen Reports revealed that Americans hate the Salvation Army’s new woke policies. The survey found that the Salvation Army’s favorability ratings plummet among donors after they find out the organization promoted critical race theory and asked its white members to repent for the country’s racism.
The Salvation Army announced on Thanksgiving that it would be removing its Critical Race Theory training after news broke that the organization had instructed white members to seek repentance for their racism.
For years, America’s corporate, political, media, and educational leaders have urged businesses to weigh in on political issues. However, this strategy often backfires, as we saw when National Basketball Association commissioner Adam Silver banned social justice promotion on the court after the 2020 season—saying he was responding to customers—and when Chick-fil-A faced liberal distrust and conservative anger when it stopped donating to the Salvation Army.
