Eric Caballero joins the conservative media company from Disney’s media and entertainment distribution group.
The Daily Wire, the conservative media outlet founded by Ben Shapiro, has hired a Disney veteran to help grow its subscription streaming business.
The company has tapped Eric Caballero as its new CMO, overseeing all marketing for the company, particularly as it continues to invest in the entertainment business, arguing that legacy companies like Disney have abandoned their family-friendly roots.
Photo credit: JASON KEMPIN/GETTY IMAGES
