Woke Kellogg’s Is Breaking Up After Years of Disappointing Performance

The company will split into three publicly-traded companies whose names will be determined later, Kellogg said. The break-up, which is expected to be a tax-free transaction, has been approved by its board of directors.

“Kellogg has been on a successful journey of transformation to enhance performance and increase long-term shareholder value,” said Steve Cahilane, the company’s chief executive and board chairman.

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